Traditional TV Networks vs OTT Services: The Transformation of Competition and the Emergence of New Content, within the Context of Diverse Viewer Demands and Innovation

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As viewer preferences shift, rivalry between broadcast stations and

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